Prof. Dominik Rinnhofer is a designer, media artist and scenographer. He is co-founder of PONG.LI Studios and was creative director for more than 10 years. The studios are known for interactive installations, projections for shows and events as well as for serious, public and corporate gaming. For more than 10 years, Prof. Rinnhofer has taught on the topics of media art history, next media and on the development of digital media, augmented and virtual reality. He is professor for Game Design at the Macromedia University in Stuttgart.