Sabiha Ghellal is an Experience and Game Design Professor at the Stuttgart Media University and a Conjoint Professor at the University of Newcastle in Australia with a Ph.D. in Experience Design and Game Studies from Aalborg University. In her research, she explores the creation of new interactive designs to support future cultural and creative experiences, with particular emphasis on games and transmedia storytelling. As a former manager for Research and Innovation at Sony Europe, she has worked on several large productions in the area of mobile entertainment, game design and interactive television. Since 2014 she is also the curator of the Game Zone at the International Animation Festival (ITFS) in Stuttgart.